Expertise
In today’s dynamic business landscape, your brand is more than just how your company presents itself to the world. It’s your organization’s reputation and promise, and it’s what sets you apart from your competitors. We specialize in helping you build and elevate your brand through a unique approach that drives meaningful connections and positions you for success.
We leverage extensive market research and customer insights to uncover unique opportunities and care-abouts that align with your business strategy. Through a tailored multi-channel communications strategy, we position your brand to resonate with your target audience and stand out in a crowded marketplace.
What sets us apart is our data-driven approach and expertise in brand differentiation. We empower you to build a strong brand that fosters trust, strengthens your reputation, and drives business growth. By aligning your brand with customer needs and aspirations, we help you cultivate a compelling presence that establishes you as an industry leader.
Related capabilities:
Brand Strategy Development
Brand Positioning
Brand Messaging and Storytelling
Brand Activation and Launch Campaigns
Who
A $16B Division of a Fortune 50 Aerospace & Defense Company
The Issue
The company was trying to establish a brand presence in Japan. Even though it had been doing business in that country for 60 years, with the exception of sporadic bursts of activities around major trade shows, the company had a low profile inside Japan’s defense ecosystem.
The Challenge
The company’s primary competitor was highly visible in the defense trade space. The company had already lost out on a major contract, in part because of its lack of brand presence. It needed to turn the tide.
The Opportunity
After conducting extensive market research, we determined we had a unique opportunity. We learned the Japanese government and Japanese press were keenly interested in the topic of digital transformation—but no defense companies were talking about their expertise in this arena. At the same time, the company had just embarked on a digital transformation journey.
The Plan
We positioned the company as the defense leader in digital transformation by building a multi-channel communications strategy. Our approach showed how the products, capabilities and solutions on offer to Japan were part of a broader digital transformation story. We reinforced this story by selecting culturally appropriate imagery and text for a website and advertising campaign, targeted at key customers in the Japanese market.
The Outcome
The campaign generated extensive press coverage in the Japanese defense trade press. It was further aided by the decision to hold the defense industries first in-person press event in Japan since COVID-19 travel restrictions were lifted. We firmly established the company as a leader in digital transformation, as evidenced by the way the press framed stories about specific products.
We’ll start with a free initial consultation. During the consultation, we’ll have a conversation about what you’re trying to achieve. If we can help you, we’ll let you know. And if we can’t, we’ll be transparent about it.
Your information will always remain confidential, as required by the Public Relations Society of America’s code of ethics. Should you have a highly sensitive matter, we are open to entering into a nondisclosure agreement.
If we're a good fit, we’ll create a concise written proposal detailing our collaborative approach to address your organization’s challenges. This proposal will outline rough timelines, recommend specific actions and deliverables, and provide general cost estimates. You and your team will have the opportunity to review the proposal; if necessary, we will revise the proposal’s scope based on your feedback. Once everything meets your expectations, we’ll finalize the contract and formalize our partnership.
Every project starts with a question: What are your business objectives?
From there, and in close partnership with you and your team, we’ll dive into the issues and challenges. We’ll combine what we’ve learned with additional research and our decades of expertise to develop a tailored solution that solves your business problem.
After you approve the solution, we’ll put it into action. We’ll evaluate progress based on metrics that make sense for you and your organization. And, as the situation evolves, we’ll adjust our approach.
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